Zach Braff and Kickstarter

When Kickstarter launched in April 2009 it created a way for the little guys to fund their dream projects. Someone who had a big idea but a little bank account could still find funding through the benevolence of the crowd. Lately, though, that seems to be changing. We’re seeing more people with big ideas and big bank accounts find funding.

People like Zach Braff, perhaps best known as Dr. John ‘J.D.’ Dorian on the TV show Scrubs. Last week he launched a Kickstarter to fund his film Wish I Was Here. The film, a follow-up to his indie love story Garden State, tells the story of a 35-year-old actor and father trying to find himself. According to Braff’s pitch, the film needs fan-funding because he believes Kickstarter might be the way to make a “smaller, personal [flim] that didn’t involve signing away all your artistic control.”

The project — born of a fairly famous actor/director with many, many fans and Twitter followers — raised nearly $2.2 million from more than 30,000 backers in just four days. It was an unqualified win, for Braff and Kickstarter. Yet it raised an uncomfortable question: Why does a famous TV star with a directorial hit under his belt need my money, a question Valleywag posed with the headline, “Rich Person Zach Braff Wants the Internet to Pay for His Next Movie.”

Braff has an answer for you…

Source: Wired

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