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Posts Tagged CollegeHumor

VIDEO: CollegeHumor Spoofs Tech Commercials

VIDEO: CollegeHumor Spoofs Tech Commercials with “Every Tech Commercial”

Short attention spans and an obsession with food. Tech companies have found our greatest weaknesses, and love to exploit them for marketing purposes. But CollegeHumor is calling for an upgrade.

In a brief video, dubbed “Every Tech Commercial,” the humor site pokes fun at the scenarios, buzz words, and people frequently featured in commercials for new gadgets.

The formula is simple: A jaunty indie rock tune playing over a quick-edited video of young people smiling while working at their creative job (which may or may not even exist — wicker-weaver, anyone)? People saying words like “now,” “global,” and “interconnected,” while demonstrating a product with cute kids or a soldier.

“That’s what’ll get me to buy a smartphone, or a wearable computer, or a website that finally puts me in the driver’s seat … whatever that means,” the video joked.

Oh, and throw in a few bakers and someone holding a bag of groceries, and you’re set.

The CollegeHumor short feels so real that a few script changes and a 360-degree shot of an actual gadget could seamlessly transform it into any as-seen-on-TV smartphonetablet, website, or IT company advertisement.

There was a time, in the mid-to-late aughts, when commercials focused on product attributes, not the cute babe on the other end of a FaceTime video. Redmond recentlyturned the tables on that concept in its iPad vs. Surface tablet ads, which poke fun at Siri and the Apple slate’s limitations.


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Paula Deen Bakes an Apology Cake

CollegeHumor presents Paula Deen Bakes an Apology Cake

The former Food Network host makes amends for her old racist comments while serving up some new ones.

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