Photographs by Brent Humphreys

When Wired first moved into San Francisco’s South of Market neighborhood, the old warehouses and lofts were still noisy with the sound of Asian women making garments on clackity sewing machines. Just a few years later, the buildings were filled instead with the humming of Internet start­ups. In 1998, as the magazine’s execu­tive editor, I hatched a plan for a photo essay, one that would take portraits of the ­people who worked in these tech start­ups within a block or two of our offices. It was an exhilarating period, overflowing with unexpected possibilities. What did we hope this technology would do? What were our dreams? Our building alone housed several other start­ups around that time, including Organic, Vivid Studios, eGroups, and Suck.com. I wanted to capture that moment as we realized these possibilities. But the documentary project never came together, and it’s a miss I’ve always regretted…

 

Check out the entire article with photographs and quirky quotes at SoMa Dreams: Your Future Is in the Hands of Wired ’s Entrepreneur Neighbors – Wired Magazine.

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