In news to absolutely nobody, Kanye West has a giant ego, and that’s inspired him to start a new company named after his mother, DONDA. He made the announcement via a flurry of 60+ tweets over two hours ranting about his inspirations, goals, and other things he thinks people are interested in hearing about. The core of the message is that he wants to create things that change the world or make it better. He wants to come out with affordable products that people need. They also want to make movies, experiment with new education curriculums, and make cars. It sounds a lot like the fake company from Parks & Recreation called Entertainment 720. It also sounds like he might have been really really high. But the worst part is that I want him to succeed. When rich people pump a ton of money into creativity, great things happen. For example, the Italian Renaissance.


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