Wired is reporting on a disturbing discovery – GM has filed for a patent for OnStar-linked ads, which would serve relevant ads as you pass billboards on the highway. What’s disturbing isn’t that they’re customizing billboards as you pass them. I think that’s kind of cool. Who isn’t sick of seeing the same billboards all the time? The disturbing part is how they gather information about you.
OnStar’s navigation system logs your locations and feeds that information into a database with your other account details, which is expected, I suppose, but the scary part is that they are using the in-vehicle cameras to determine the demographics of the occupants. That’s right. They’re spying on you while you’re inside your own car. Looks like I’m never buying a GM.
Full Article at Wired