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The World Has Just Become That Much Lazier…




There may be hope for people with desk jobs: A new kind of clothing aims to tone muscles and burn calories, and you don’t even have to break a sweat.


The clothing, currently called “Skinesiology,” was invented by a team of medical students who’d had trouble finding time to exercise. The clothes work by resisting muscles, and are designed to burn calories during everyday activities.


The team entered an entrepreneurship competition at New York University’s Stern School of Business and won $75,000 to develop a prototype of the clothing. [7 Common Exercise Errors — And How to Fix Them]



“We’re not creating [the clothing] as a replacement for exercise,” said Franklin Yao, a first-year medical student at NYU School of Medicine, who is leading the startup project. Rather, it’s a way to supplement exercise, said Yao.


Couch potato cure


More than one-third of U.S. adults are obese, according to the Centers for Disease Control and Prevention. The fact that many people either can’t or don’t want to exercise is a contributing factor, researchers say.


Although humans have led active lifestyles for hundreds of thousands of years throughout evolution, people have become more sedentary, said Dr. JR Rizzo, a rehabilitation doctor at NYU Langone Medical Center and the team’s chief medical adviser.


It’s a challenge to change people’s habits, Rizzo said. “What if we could increase our caloric expenditure during daily activities by making clothing more resistant?” Rizzo asked.


The NYU medical students came up with the concept of workout clothes that make muscles work harder by resisting their motion and, as a result, burn extra calories.


The team realized that, living in Manhattan, they did so much walking to the subway, walking to the office or going up stairs. “If we got just a little bit more caloric burn — not an overwhelming amount — we might get more exercise,” said team member Ryan Grattan, a first-year medical student.

The team built a prototype pair of pants that restricts hip movement. They tested it by having someone walk on a treadmill, and then measured the walker’s heart rate to calculate how many calories were burned. In preliminary tests, people burned 20 percent more calories when wearing the pants than when doing the same amount of exercise when wearing normal clothing, the team said.




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Newest Netflix Original Series “BoJack Horseman” Embraces Cartoon Beastiality

BoJack Horseman



If you thought waking up to find a horse’s head in your bed was terrifying, how about waking up to a horse-man giving you head in your bed? These questions and more will, I presume, be answered in Netflix’s upcoming original animated series BoJack Horseman, featuring Will Arnett as the titular washed-up sitcom star, and Unikitty herself, Alison Brie, as his fully human ex-girlfriend.


This is how I know we’re living in the future. Not by the powerful computers in our smartphones, but by the fact that a show featuring sex with cartoon horses is premiering August 22nd, and nobody really cares that much.


Or if indeed anybody is saying “Neigh,” they’re not exactly hoofing it to the picket lines.




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Destroying Hate with Love with a “Like Attack”

Sadly, there’s still a Nazi presence in Germany. Recently, an organization named Laut Gegen Nazis, or Loud Against Nazis, decided to combat the hate with lots of love—or rather, lots of likes.

On International Holocaust Memorial Day, the group encouraged a diverse group of Germans (recruited by ad agency Jung Von Matt/Elbe) to like the NDP (the country’s neo-Nazi party) on Facebook and then swarm the page with positive, anti-racist messages like “For a colorful Germany.” According to the case study below, more than 100,000 protesters participated in the “Like Attack,” and the ensuing coverage generated some 7 million media impressions.

While it’s a little unfortunate that participants had to take an action that, on its face, expressed enthusiasm for an awful political presence, the irony is obvious enough to anyone with a brain, and makes for a relatively small evil as a means for raising broader awareness of the issue.

Plus, there’s the rich history in social movements of loving your enemies instead of hating them, including the work of revolutionary giants like Martin Luther King Jr.—even if the “Like Attack” doesn’t have quite as much depth as some of his thoughts on the subject.

Source: Adweek