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Archive for January, 2014

Stealth Cosplay Week

Ever wondered if you could get away with going to work dressed as a superhero? This week, Tumblr celebrated Stealth Cosplay Week: seven days of cosplayers rocking the garb of their favorite superheroes — disguised as regular street clothes.

Stealth cosplay is a means to let your fan flag fly–but subtly enough that only fellow travelers will know you’re in costume. Think of it as an upgrade to wearing superhero underwear with your power suit: channeling Bruce Banner with your best purple slacks, buttoning your dress shirt over a Superman tee, or otherwise straddling the line between traditional cosplay and the more general category of fan fashion.

In practical terms, stealth cosplay can go in two main directions: outfits inspired by the general look of a character’s costume; or duplicating canonical — but not recognizably costumey — street wear. Either way, the defining principle is the same: Only you know that you’re dressed up.

If you’re not a superhero fan, remember that the phenomenon doesn’t have to be limited to capes and tights; note the amazing stealth Angry Birds dress above worn by Teija Vesterbacka to the Finnish Presidential palace, and the subtlest of Doctor Who scarves.

We’ve gathered some of our favorite examples of stealth cosplay from around the web: outfits, accessories, tricks, and tips. Read on, then check Tumblr for more inspiration, and see if you can add the sartorial flair of your favorite characters to your own daily wear.




Fun with Old Spice – Prank Websites

Just ahead of the year’s biggest compendium of TV commercials—also known as the Super Bowl—Old Spice is back with a new online guerilla marketing campaign.

The Man Your Man Could Smell Like returns to the screen via a set of parody websites, for products like a solid gold Bluetooth headset, cologne with real protein, and The Push Up Muscle Shirt.

Click on one of the nine websites, and after a few seconds, or the tap of a link, the unsuspecting viewer gets a rude awakening: a siren sounds and a prop page falling away to reveal actor Isaiah Mustafa shaming you and promoting the latest Old Spice body-cleansing product.

All of the pranks can be accessed through the landing page, which urges people to stage their own “Internetervention” for a friend who’s making embarrassing life mistakes.

Choose your favorite, or perhaps the most fitting for a friend:


Each includes its own video—produced via Vimeo—all with a shirtless Mustafa hawking the new Old Spice Re-Fresh body spray.

The company realized the power of advertisement first through traditional television marketing, then in a straight-to-YouTube campaign, which saw Mustafa answering questions from Twitter, Facebook, and Reddit.

Mustafa put on his “Old Spice guy” character and posted 30-second videos throughout the day, answering questions from journalists, celebrities, and regular fans.



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