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Largest Gaming Demographic is Made up of…Women!

Congratulations, gamer girls—you’re officially at the top of the food chain when it comes to games. A new study released by the Entertainment Software Association has revealed that adult women now occupy the largest demographic in the gaming industry. Women over 18 made up a whopping 36 percent of the gaming population, followed by adult men at 35 percent.

Teenage boys, who are often stereotyped as the biggest gamers, now lag far behind their older female counterparts, making up just 17 percent of the gaming demographic.

The picture that emerges from the study is one of expansion across the board. More people are playing more games of various genres across more platforms, with social games on mobile and casual games on PCs emerging as huge leaders.

According to the study, last year saw a significant boom in women over 50—their numbers jumped by a whopping 32 percent between 2012 and 2013. The study also revealed that 59 percent of Americans play games, with gaming consoles present in 51 percent of all U.S. households.

All of that means that stereotypes are breaking fast in the gaming industry, particularly the longheld stereotype of the adult woman as an outlier who sticks to mobile games and “social” games on Facebook while the more hardcore gamer, the “serious” (male) gamer, goes for console games. Read more at The Daily Dot and even more in the 2014 Essential Facts about the computer and video game industry guide.

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Toronto’s Sassy Anti-Littering Campaign

I think these work well, don’t you?
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Source: Buzzfeed

Homer Simpson Ice Bucket Challenge